Director, The Business Narrative
Sasha Frieze has over twenty-five years’ events industry experience as a producer of more than 1,000 world
class events and as a business marketing leader, and is a visiting lecturer in event management at a London
university and a judge at corporate event industry awards.
Event experience ranges from global business conferences and congresses, client seminars, business
development events and corporate training to cocktail receptions, gala dinners, professional and academic
association congresses and awards ceremonies, covering intimate private dinners for ten, to events for over
Prior to founding the Business Narrative, Sasha was already a well-established and respected media and events
industry professional, whose track record included roles as a Director of an informa plc Conference Division and
SVP Events for the market-leading Industry Standard magazine.
Sasha is a graduate of the University of Manchester, a Trustee of a north London visitor attraction, an active
Council member of an educational charity and a school governor.