Director Europe - Marketing, Visit Britain
Robin Johnson is Interim Marketing Director. Robin joined Visit Britain in 2006 and has worked across a number of strategic roles both in the UK and internationally.
Most recently Robin was Interim Director for Commercial, Trade and Overseas Network running Visit Britain’s international network of 95 staff across 23 locations, retail operations and B2B activity around the world. Prior to that he was Head of Overseas Operations and Project Director China leading the development and implementation of Britain’s tourism strategy in the high profile and competitive China market. This included the award-winning ‘GREAT Names for GREAT Britain’ China marketing campaign, which won Gold at the Cannes Lions d’Or in 2015.
Robin has also had roles for us in São Paulo leading on strategy and activity across Latin America, and in London working on the development and implementation of our strategy to maximise the UK tourism opportunities of the London 2012 Olympic and Paralympic Games.