Commercial Director EMEA, Blippar
Mikela is a Brand Partnerships Director at Blippar, the leading visual browser powered by augmented reality and artificial intelligence. She joined the company in the early stages in 2013 entrepreneurial style by launching the platform into new markets. She subsequently headed the international expansion strategy and is now in a commercial management role working with leading global brands.
At Blippar, Mikela creates ground-breaking work for the retail sector and cosmetics category with companies like P&G and other large FMCG players. She is a frequent keynote speaker and industry commentator. She has been featured by Marketing Week, The Retail Times, Huffington Post and many more. Mikela has also been recognised as one of the leading women in digital in the UK by Campaign.
Excited by and passionate about new technologies and the way they enhance our lives – she gave her first TEDx talk on the “Future of Mobile and Mobility” back in 2013. Mikela is also a big advocate for women in tech — she was the first ambassador of @LevoLeague in Europe, an online platform that supports Gen-Y women in their careers. She also works closely with “GeekGirlsUK” and other associations that inspire more women to join the technology industry.