Business Development General Business Sales

Masterclass: Strategies for finding and securing commercial event sponsorship


Room 1 October 23, 2017 10:40 am - 12:10 pm

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Kieran Morris

Securing sponsorship can be a huge way to increase event revenue. When determining which organisations to contact, how best to reach out to them and how to nurture those relationships in order to benefit from long term business, the devil is in the detail. This masterclass will offer methods for achieving event sponsorship, as well tips and techniques for developing an approach that’s unique to your business. The session will explore how to: utilise event data to prove event success, reach out to cold leads and convert them into warm leads, put forward a proposal, and practice good communications.