General Business Trends

Talk: A coming of age for the events industry: 2010-2020

Conference Stage October 23, 2017 3:00 pm - 3:15 pm

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Alistair Turner

No CEO has ever leant out of their office door and called for ‘an event’. They want share holder value, loyalty, awareness, growth. So how has the events industry moved from an ancillary service to prominence on the board room table of many major brands and businesses? Where are we now, and where will we be tomorrow?