No CEO has ever leant out of their office door and called for ‘an event’. They want share holder value, loyalty, awareness, growth. So how has the events industry moved from an ancillary service to prominence on the board room table of many major brands and businesses? Where are we now, and where will we […]Read more
Talk: How can the latest thinking in wellbeing improve the world of work, and what are the lessons for the events industry?
Modern living dictates that we live our lives at breakneck speed. Technology creates access that means that it’s hard to escape, switch off and achieve quality downtime. Employers still believe that they can get more from their employees by making them work harder for longer. Or at least they act like they do. The pressure […]Read more
The growing events industry means more competition. With more venue and supplier choices available for event organisers, the way your bookers perceive your brand could mean the difference between more bookings for you, or more for your competitors. This masterclass is designed to help you to: identify where your brand is positioned, establish your competitors’ […]Read more