Masterclass: How to competitively position your brand in a busy event marketplace

The growing events industry means more competition. With more venue and supplier choices available for event organisers, the way your bookers perceive your brand could mean the difference between more bookings for you, or more for your competitors. This masterclass is designed to help you to: identify where your brand is positioned, establish your competitors’ […]

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Masterclass: Effective strategies for putting events at the heart of the B2B marketing mix and ensuring ROI

Events are an established part of the marketing mix – Forrester Research estimates that live events are the biggest line item for B2B marketing budgets at 20%. But are you ready to put events right at the heart of your marketing and ensure that they meet your specific brand and marketing objectives? Do you know […]

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Workshop: How to improve your sales potential with SEO

Search engine optimisation is a vital activity for making sure people can discover your event, your venue, or your event services, and share it with others too. Poor SEO could result in your brand dropping off the map and losing valuable business potential. Put a little time in to benefit from more website traffic, stronger […]

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Workshop: Event management techniques for stress-free event planning

Being an Event Coordinator is the 5th most stressful job, according to a 2017 ranking noted by Forbes. Whether or not this is truly the case, it’s clearly no secret that managing events can be a stress inducing process. Join this workshop to learn about the techniques you can adopt to combat those stress factors, […]

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Workshop: How to improve your sales potential with SEO

Search engine optimisation is a vital activity for making sure people can discover your event, your venue, or your event services, and share it with others too. Poor SEO could result in your brand dropping off the map and losing valuable business potential. Put a little time in to benefit from more website traffic, stronger […]

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Masterclass: How to navigate supplier negotiation in event management

Whether you are trying to get the best price from a supplier or dealing with difficult colleagues, this essential masterclass will demonstrate the tactics and techniques needed to negotiate successfully. Your confidence, capabilities and knowledge will grow as you are better equipped to resolve conflict, strengthen relationships and face a broader range of negotiating situations. […]

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Workshop: How to achieve the ‘wow factor’ and create memorable experiences

With so many more experiences around to be had, how do you bring something new to the table? Or otherwise put; how do you surprise your audience? Arguably a key challenge for event organisers today, is to exceed the expectations of a very experienced crowd of event attendees. Visit this workshop for tips on how […]

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