General Business Marketing

Masterclass: How to competitively position your brand in a busy event marketplace

Room 1 October 24, 2017 2:40 pm - 4:10 pm

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Ed Poland
Marcus Stanway-Williams

The growing events industry means more competition. With more venue and supplier choices available for event organisers, the way your bookers perceive your brand could mean the difference between more bookings for you, or more for your competitors. This masterclass is designed to help you to: identify where your brand is positioned, establish your competitors’ market position, provide the tools for developing a unique brand positioning strategy to differentiate your business and maximise your opportunities for winning more events.