Masterclass: How to competitively position your brand in a busy event marketplace

The growing events industry means more competition. With more venue and supplier choices available for event organisers, the way your bookers perceive your brand could mean the difference between more bookings for you, or more for your competitors. This masterclass is designed to help you to: identify where your brand is positioned, establish your competitors’ […]

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Masterclass: Effective strategies for putting events at the heart of the B2B marketing mix and ensuring ROI

Events are an established part of the marketing mix – Forrester Research estimates that live events are the biggest line item for B2B marketing budgets at 20%. But are you ready to put events right at the heart of your marketing and ensure that they meet your specific brand and marketing objectives? Do you know […]

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